Use case: Ad spend leaks

Catch ads sending traffic to broken pages or sold-out products.

A product sells out while its ads keep running. A broken page or wrong redirect can waste traffic too. AdFence checks whole products linked in ads and alerts when customers cannot buy them.

Start protecting See the sample leak

Checks use connected ad accounts, subject to permissions and plan. No store or catalogue integration is needed for product availability. Checkout needs a connected, mapped source.

Products linked in ads

Illustrative product states

Field Shirt
Purchasable
Trail Jacket
Unavailable
Rain Shell
Purchasable
Day Pack
Purchasable
Trail Cap
Purchasable
Fleece
Purchasable

Live ads still send traffic to Trail Jacket

Active ads pointing at this product: 3 of 48
Recorded spend since unavailability was detected: $312
Other shown products: Purchasable

Sample. Store, product, and figures are invented.

Example

Three checks point to one unavailable product.

Three active ads still point to an unavailable product. Destination and availability checks show the problem. A connected checkout source reports failed payments in this sample.

Sample scenario. Store, product, and figures are invented.

Destination check
On connected ad accounts, subject to permissions and plan.
- Product page
  New200 OK
- Purchase button
  Add to cartchanged to Sold out
The page loads, but its purchase button says “Sold out”.
Product availability
No store or catalogue integration is needed. Alert only; no campaign changes.
- Trail Jacket
  Purchasablechanged to Unavailable
- Available variants
  NewNone
Customers cannot buy the advertised product. None of its variants is purchasable.
Checkout signal
Where the connected source reports checkout outcomes.
- Checkout payment failures
  0changed to 6 in 2 hours
The connected source reports failed payments for the same product in this example.

Affected product

Trail Jacket

The whole product is unavailable. Other shown products remain purchasable.

Ads to review

Active ads pointing at this product
New3 of 48
Recorded spend since unavailability was detected
New$312
Scope of the review
NewThese 3 ads only

No blanket stop. The other 45 ads keep running; your team decides what to do with these three.

Destination and availability checks use connected ad accounts, subject to permissions and plan. Availability needs no store integration. The checkout row needs a connected, mapped source that reports checkout outcomes.

AdFence identifies the ads pointing to the affected destination. Your team decides what to change; availability alerts never pause or resume campaigns.

Coverage

What each check needs.

Destination and product availability checks use connected ad accounts, subject to permissions and plan. No store integration is needed for availability. Checkout signals require a connected, mapped source.

What each check needs

01
A connected ad account
Checks whether the page linked in a live ad loads, redirects, or changes.
02
Whole products linked in ads
Checks whether customers can buy the product, including whether any variants remain purchasable. No store integration is needed.
03
A supported checkout source, connected and mapped
Reports payment failures for a specific product.

Without a checkout source, checkout outcomes are not available. This does not prevent product availability checks. Checkout coverage varies by platform, integration, and plan.

What Meta, Google, and TikTok already catch

Platforms run destination checks and can flag or disapprove some problems. Gaps remain in timing, coverage, and mismatch.

Timing: platform notices arrive on the platform's schedule, while the ads keep spending in between.
Coverage: a check that only tests whether a page loads does not confirm that customers can buy.
Mismatch: a working link can send customers to a different product or page.

Impact

What can stop a customer from buying?

Check the ads pointing to the affected product, page, or link. A problem at one destination need not affect the rest of the account.

Sold out or unavailable
The page loads, but customers cannot buy the product.
- The whole product is unavailable while its ads run
- None of the product’s variants can be purchased
- Not one sold-out size or color while others can be bought
Broken or redirected
The destination itself changed.
- Page returns an error or times out
- Redirect lands on a collection or home page
- Link points at the wrong product or an unfamiliar domain
Cannot pay
A connected checkout source reports payment problems.
- Checkout payment failures on one product
- Checkout unavailable for the country the ad targets
- Payment failures reported by a connected checkout source

Review and response

What AdFence shows and what you decide.

Review the ads pointing to the affected destination. Product availability is alert only; your team decides whether to pause, edit, or leave those ads running.

What AdFence shows

Which live ads point at the affected destination
What the destination check found, and when it changed
Product availability, plus checkout signals where a connected source reports them
Recorded spend against the affected ads since the finding

What stays with your team

Whether to pause, edit, or leave the affected ads
Restocking, fixing the page, or changing the destination
Whether any other ads need attention
Making or explicitly requesting any ad changes; product availability never changes campaigns on its own

How AdFence behaves

Product availability checks start after connection. Other supported checks start after connection and run every 15 minutes.
Read-only by default. Monitoring never edits an ad account on its own.
Coverage varies by platform, permissions, integrations, configuration, and plan.
Product availability is alert only. Other automatic actions run only when they are explicitly configured and pre-approved.
No guarantee of prevention, recovery, refund, or reinstatement.

Keep the record

See spend since the problem was detected.

AdFence records what each check found, when it found it, and the affected ads’ spend. Your team can use that timeline in spend reviews.

How to use the record

Client reporting
Spend reviews
Merchandising handoffs
Internal reviews

The record starts after the ad account and any required source were connected. It shows checks and related spend. It does not measure lost sales and does not guarantee a refund from any platform.

Leak timeline

Sample scenario. Store, product, and figures are invented.

09:10Product unavailability detectedTrail Jacket
09:25Destination checkPurchase button: Sold out
09:40Checkout failures6 in 2 hours
11:12Ads still active3 of 48
11:12Recorded spend since unavailability was detected$312
11:12Alert sentSlack, email

Questions, answered

What teams ask before connecting.

Does AdFence know when a product sells out?

Yes. AdFence checks whole products linked in ads, including when none of their variants can be purchased. No store or catalogue integration is needed. It checks the product itself, not individual sold-out variants while others can be bought.

Do Meta, Google, and TikTok already flag broken destinations?

Partly. Platforms can flag or disapprove some destination problems. But a page can load even when its product cannot be purchased. AdFence adds product availability alerts; it does not replace the platform’s checks.

Should every campaign be paused when a leak is found?

Usually not. Review the ads pointing to the affected destination first. AdFence does not stop the rest of the account.

Will AdFence pause the affected ads for us?

Not automatically. Product availability is alert only: it never pauses or resumes campaigns. Your team decides what to change. Checkout findings also do not trigger campaign changes on their own.

Can AdFence tell us how much revenue we lost?

No. It records where paid traffic went, what the checks found, and the spend recorded against the affected ads. Lost sales depend on data AdFence does not hold.

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